Resume

DAVID BOYLAN
590 Hygeia, Encinitas, California 92024
858.395.6905
david@ artichoke-creative.com

I have sixteen years of sales, marketing, and advertising experience that includes developing marketing campaigns for national product roll-outs, leading national and regional sales teams, published writing, and event management.

ARTICHOKE CREATIVE, Encinitas, CA
A full service, integrated marketing agency specializing in digital media
Founder, 4/04-Present
Responsible for all new business development along with creative and strategic planning.
Clients include: Stellar Solar, Community Fuels, Everest Solar, Krannich Solar, Long Point Capital, Paddle the Mitten, American Institute of Wine & Food,
Firefly Grill & Wine Bar
www.artichoke-creative.com

LICK THE PLATE ON KPRI & COAST NEWS COLUMN
Radio host of weekly show on KPRi, 102.1 FM that features interviews with the top culinary talent in San Diego
Weekly food and restaurant columnist for the Coast News

2009-Present
http://www.kprifm.com/pages/lick_the_plate
www.lick-the-plate.com

STELLAR SOLAR, Carlsbad, CA
Marketing & Business Development Consultant, 5.10-Present
Lead all efforts surrounding residential and commercial lead generation along with brand and business development. Responsible for the creation, execution, and tracking of an integrated marketing and public relations strategy for residential and commercial markets in San Diego County. Business development activity includes driving sales through strategic partnerships, alliances and manufacturer relations. Designed and opened San Diego’s first solar showroom. My efforts have resulted Stellar being voted Best Solar Provider by the Union Tribune and and over in over 12MW of residential and commercial projects in two years.
www.stellarsolar.net

SEQUOIA SOLAR, Solana Beach, CA
Marketing & Business Development Consultant, 1.10-5.10 (declared bankruptcy)
Responsible for all residential and commercial lead generation, brand development, and business development. Responsible for the creation, execution, and tracking of an integrated marketing and public relations strategy for residential and commercial markets in San Diego, Sonoma County and Palm Desert. Also responsible for driving sales through strategic partnerships, alliances and manufacturer relations.
www.sequoiasolar.com

MERCURY SOLAR SYSTEMS , Port Chester, NY
The Northeast’s leading provider of commercial and residential solar electric systems
Marketing Consultant, 7/09-1/10
A six month contract gig that had me commuting 2 weeks per month from San Diego. Responsible for all residential and commercial lead generation and brand development. Responsible for the creation and implementation of an integrated marketing and public relations strategy for residential and commercial markets in New York, New Jersey, Connecticut and Pennsylvania. Produced record lead months for all territories.
www.mercurysolarsystems.com

BORREGO SOLAR, El Cajon, CA, Berkeley, CA, Lowell, MA

A leading solar integrator serving both residential and commercial markets (Acquired by groSolar)
Director of Marketing, 1/08-1/09
Responsible for all residential and commercial lead generation. Responsible for the creation and implementation of an integrated marketing and public relations strategy for residential and commercial markets in California and New England. Direct internal marketing team in addition to digital and brand agencies and PR firm. Identify, pitch, and implement retail programs. Provide creative direction for all digital and traditional marketing efforts. Oversee launch events, trade shows and identify marketing opportunities for commercial solar clients. Work with manufactures to determine effective use of co-op marketing funds. Sales at Borrego doubled in 2008.
www.borregosolar.com

EXACTTARGET, San Diego, CA - Indianapolis HQ
Permission-based email Marketing Solutions (ASP)
Western Regional Sales Manager, 4/03-4/04
A partial list of clients include: Callaway Golf, Masco Corporation, Better Business Bureau of San Diego, Grand Pacific Resorts, Encinitas Chamber of Commerce, LaptopParts.com, SYS Computer Training, Sandler Sales Institute, Institute For Aesthetic Medicine and many more.
www.exacttarget.com

KINTERA, INC. San Diego, CA
Web based technology solutions (ASP) that enable Non-Profit Organizations to fundraise online, send bulk email campaigns, E-Newsletters, Advocacy, Membership (IRM), and manage donor databases.
Senior Sales Manager, Midwest, Nevada, 2/01-4/03
Business generated includes: Junior Achievement National, Gilda’s Club Worldwide, Susan G. Komen Race For the Cure, Nevada Festival Ballet, PBS, Multiple Sclerosis Michigan, Starr Commonwealth Foundation, YMCA Metro Detroit, Alzheimer’s Association Detroit & Cleveland, Surfrider Foundation
www.kintera.com

SMARTCODE SOFTWARE, INC. (Acquired by Palm) San Diego, CA, Montpellier, France
Smartcode develops e-mail, web browsing, and fax software for the Palm Computing Platform under the brand names HandMail, HandWeb, and HandFax.
National Sales & Marketing Manager, North America, 6/98-2/01

  • Managed consumer and B2B sales directly and through distribution, selling and maintaining relationships with retailers, catalogs, and internet stores in the U.S. and Canada including CompUSA, Staples, Office Depot, Best Buy, Circuit City, Fry's Electronics, Computown, AOL Online Store, Beyond.Com, and CDW
  • Expanded North American Distribution by over 50% and increased sales 40%
  • Direct and conceptualize all marketing efforts, trade shows, advertising and public relations efforts including brand identity, packaging, point of purchase, collateral material, direct mail, print ads, packaging, new product announcements, press releases, and retailer co-op programs
  • Secured end-cap merchandising positions at Staples, Office Depot, and Fry's Electronics
  • Negotiated all media buys and placementAccomplished the above mentioned with a total U.S. office staff of three people and extensive North American and international travel

MASCO CORPORATION, 11/90 - 5/98
The following positions were held at Masco or subsidiaries of Masco. Masco is a 5 billion-dollar Fortune 200 Home Furnishings and Building Products company with brand names such as Delta Faucet, Thermador, Merillat Cabinets, Hot Springs Spas, Weiser Lock, and Zenith Products.

MASCO/ZENITH PRODUCTS CORPORATION, Laguna Beach, CA, (Home Office)
Zenith Products is a manufacturer of bathroom products with annual sales of 90 million dollars
Western Regional Product/Sales Manager, 3/96 to 9/97
Responsible for managing manufacturers representatives, launching new products, and selling directly to a 5 million dollar territory consisting of ten states and a customer base of regional retailers, home centers, distributors, homebuilders, exporters and catalogs.

Responsibilities & Accomplishments:

  • Developed merchandising and promotion programs for retail accounts
  • Developed a profitable pricing program and performed sales analysis
  • Expanded distribution into Alaska and Canada
  • Opened 12 new regional accounts and increased territory sales by 10%

MASCO CORPORATION, Detroit, MI
Marketing/Events Manager, Masco Corporate Art Collection, 9/93-3/96
Developed and implemented the marketing, promotion, and merchandising strategy, for a unique national marketing program featuring two multi-million dollar traveling exhibits from the MASCO Art Collection that was made available to Masco subsidiaries and customers. Results generated included publicity and increased showroom traffic at furniture retailers, custom homes, and trade shows. Produced over 120 events in three years throughout North America.

Responsibilities & Accomplishments:

  • Program development from concept to implementation
  • Public Relations: Prepared press releases, media kits
  • Advertising: Functioned as the Account Executive in the development of invitations, print, radio, and television advertising
  • Trade Shows: Organized Masco participation in national trade shows
  • Company Spokesperson: Represented Masco as event host and media contact

www.masco.com

STEAMBOAT SKI & RESORT CORPORATION, Steamboat Springs, CO
Group Relations Manager, 7/89-2/90
MASCO CORPORATE YACHTS, Grosse Pointe Shores, MI
First Mate, 64’ Hatteras Motor Yacht, 1984-1988, Summers through college

EDUCATION
Grand Valley State University, Grand Rapids, MI, B.S. Advertising/Public Relations
Northwestern, University College, Chicago, IL, One semester, graduate study